Sell Your House in Shalimar, FL
TL;DR. Listing fee is 1%. Buyer's agent compensation is negotiable, typically around 2%, for a total commission often around 3% depending on the transaction. All commissions are negotiable. Same MLS as every traditional broker covering Shalimar. Below: what "Shalimar" actually covers on a map, the math at Shalimar price points, current market data, the neighborhoods that carry the Shalimar name, and the questions sellers actually ask. For broader Q&A, see the Home Seller FAQ.
The incorporated Town of Shalimar is tiny. About 0.29 square miles, roughly 737 residents, sitting right at the gate of Eglin Air Force Base. It is one of the smallest municipalities in Florida. But the market everyone calls "Shalimar," the one Zillow, Redfin, and the MLS all use, covers a lot more ground than the town itself. Lake Lorraine, Poquito Bayou, Port Dixie, and Shalimar Pointe all carry Shalimar mailing addresses and the 32579 zip code while sitting in unincorporated Okaloosa County. That gap between the legal town and the market matters, because pricing a Poquito Bayou waterfront estate off a Sara Drive starter home, or the reverse, is exactly how a listing gets mispriced from day one.
Florida's average total real estate commission was 5.57% in February 2026, slightly below the national average of 5.70%, per Clever Real Estate. On a $525,000 Shalimar sale (the current local median per Redfin) at the average rate, that works out to roughly $29,243 in total commission. Uber Realty's listing fee is 1%. Buyer's agent compensation is negotiable, typically around 2%, for a total commission often around 3% depending on the transaction. All commissions are negotiable.
Two Ways to List in Shalimar
Done With You: 1% Listing Fee
For sellers comfortable handling home prep, coordinating with vendors, and managing some showings. Uber Realty handles pricing strategy, the MLS listing, contract negotiation, inspection responses, and closing coordination.
Done For You: 2% Listing Fee
For sellers who want everything handled. Done With You plus professional photography coordination, staging consultation, sign installation, and full showing management.
About buyer's agent compensation
Since the NAR settlement took effect August 17, 2024, buyer's agent compensation can no longer be advertised on the MLS. Sellers can still offer it, communicated through the purchase contract instead. Buyer's agents typically expect somewhere around 2%. Uber Realty walks every seller through that decision and the trade-offs before the listing goes live. All commissions are negotiable.
What this looks like in dollars
The Florida average total commission of 5.57% on a $525,000 Shalimar sale is approximately $29,243. The Uber Realty 1% listing fee plus a typical 2% buyer's agent compensation, totaling around 3%, is approximately $15,750. The difference of approximately $13,493 stays with the seller at closing. Same MLS. Same buyer pool. Same closing process.
| Sale Price | Florida Avg (5.57%) | Uber Realty (~3%) | Difference |
|---|---|---|---|
| $300,000 | $16,710 | $9,000 | $7,710 |
| $400,000 | $22,280 | $12,000 | $10,280 |
| $525,000 | $29,243 | $15,750 | $13,493 |
| $600,000 | $33,420 | $18,000 | $15,420 |
| $750,000 | $41,775 | $22,500 | $19,275 |
Source: Florida average commission of 5.57% per Clever Real Estate, February 2026. View source. Math is illustrative. Actual commission depends on the transaction and is fully negotiable. Run your own numbers in the seller savings calculator.
What a listing agent actually does
1. Pricing and prep
Read the closed comps, but read them from the right sub-market. A Town of Shalimar starter home, a Poquito Bayou waterfront estate, and a Shalimar Pointe golf course property are three different products wearing the same zip code. Set a price that reflects what the market will support for that specific product, then walk through the home and call out the prep that matters.
2. Listing and exposure
Photography, listing copy, MLS entry, syndication to Zillow, Redfin, Realtor.com, Trulia, and every major buyer-facing site. ShowingTime setup. Sign and lockbox. The listing goes live the same way every other MLS listing in the area goes live.
3. Negotiation
Every offer in writing, with proof of funds or pre-approval. A walk-through of each offer's strengths and weaknesses. Counter strategy that protects the seller's number without losing the buyer. Inspection responses, appraisal challenges, and repair negotiations as needed.
4. Closing coordination
Title and escrow coordination. Contingency tracking. Walk-through scheduling. Final document review. Showing up at closing. The seller signs and the wire hits the same day.
Where your home shows up
Every Uber Realty listing goes on the same MLS that every traditional 5% to 6% listing in the area goes on. The MLS feeds Zillow, Redfin, Realtor.com, Trulia, Homes.com, and the IDX systems of every other broker covering Shalimar.
All home buyers used the internet to search for a home in 2024, with 43% indicating that searching properties online was their first step in the buying process, per the National Association of Realtors. Buyers do not see what the seller is paying their listing agent. They see the home, the price, the photos, the location. A 1% listing looks identical to a 6% listing in every search result.
Why the fee is what it is
Most brokerages run on a franchise model. Agent splits with the brokerage, brokerage splits with the franchise, franchise pays for national marketing the seller never asked for. Each layer takes a cut of the listing fee.
Uber Realty is owner-operated. Jim Whatley owns the brokerage and personally handles every listing. No franchise fees. No team layers. No upline. The structurally lower cost gets passed back to the seller as a lower listing fee. Same MLS, same buyer pool, same closing process. Different math on what stays with the seller.
The Shalimar market right now
Per Redfin, the median sale price in Shalimar was $525,000 last month, up 9.0% year over year, with homes selling in about 66 days in a market rated "somewhat competitive." Zillow shows a typical home value (ZHVI) of $384,598, up 1.2% over the past year as of April 30, 2026, with a median list price of $469,500.
The two sources do not agree on a single number. Redfin tracks the median of recent closings. Zillow's index estimates value across the broader housing stock, including homes that have not sold recently. Read them together as signals, not as a single answer. Pricing should still come from actual closed comps inside the seller's specific neighborhood, adjusted for condition, square footage, and time on market.
| Source | Metric | Value | Date |
|---|---|---|---|
| Redfin | Median sale price | $525,000 | May 2026 |
| Redfin | Median days on market | 66 | May 2026 |
| Zillow | Typical home value (ZHVI) | $384,598 | April 2026 |
Sources: Redfin Shalimar Housing Market, Zillow Shalimar Home Values. Pulled June 8, 2026. Refreshed quarterly.
Shalimar sits at the gate of Eglin Air Force Base, which supports more than 20,000 military and civilian personnel along with roughly 20,000 family members across the surrounding Okaloosa County communities, per Panhandle PCS. That base of demand runs through every market value conversation in this area, and it runs especially close to the surface in Shalimar, where the town itself sits inside walking distance of the main gate.
Shalimar neighborhoods and the surrounding communities
"Shalimar" on a listing search covers more ground than the town itself. Here is how the pieces actually break down, and why mixing them up is an expensive mistake when it is time to set a price.
| Area | What it is | Status |
|---|---|---|
| Town of Shalimar (in-town) | Shalimar Drive, Sara Drive, Cherokee Road, Richbourg Avenue, and the other streets on the official town-limit list. Small lots, walkable to Eglin's main gate, the original Shalimar core. | Inside incorporated town limits |
| Poquito Bayou | Waterfront estates north of the town core, between Eglin Air Force Base and downtown Shalimar. Among the higher-end waterfront product in the area. | Unincorporated Okaloosa County, Shalimar mailing address |
| Lake Lorraine / Shalimar Pointe | Golf course community on Choctawhatchee Bay, east of the town core. Larger estate homes, bay frontage, and golf course views. | Unincorporated Okaloosa County, Shalimar mailing address |
| Port Dixie | The original 1940s officer-housing development. The area between Shalimar and Lake Lorraine still carries this name. Mostly residential, with some larger acreage parcels near Black Pointe. | Unincorporated Okaloosa County, Shalimar mailing address |
One sourced data point on the Lake Lorraine / Shalimar Pointe sub-market: Redfin showed a median sale price of $522,000 there as of October 2025, with homes selling in about 113 days, close to but distinct from the city-wide Shalimar figures above. That gap is exactly what shows up when a sub-market gets priced off the wrong comp set. Source: Redfin, Shalimar Pointe / Lake Lorraine neighborhood data.
When this is not the right fit
Uber Realty is not the right call for every seller. A few situations where a different option may serve better:
- The home needs significant repair before listing and the seller has no capital or time to address it. A cash buyer or wholesaler may close faster, though usually at a meaningful discount to market value.
- The seller is in active foreclosure or short sale territory. Specialized representation matters here. Jim can refer to a local agent who works that niche.
- The seller wants a flat-fee MLS-only service with zero broker representation. Uber Realty is full-service. The 1% fee includes the work, not just the listing entry.
- The seller is selling a commercial property or vacant land over five acres. Different specialty.
If the situation is an inherited home or estate sale, that is its own conversation with its own playbook. See the Estate and Inherited Property page for how that works in Florida. Otherwise, a 30-minute call still helps. Jim will say so directly and point to the right person if Uber Realty is not it.
Shalimar Seller FAQ
What is Uber Realty's listing fee in Shalimar?
The listing fee is 1%. Buyer's agent compensation is negotiable, typically around 2%, for a total commission often around 3% depending on the transaction. All commissions are negotiable. Same MLS, same buyer pool, same closing process as a traditional listing.
Is my home actually inside the Town of Shalimar?
Maybe, maybe not, and it matters less than it sounds for selling purposes. If the address is on the official town-limit street list (Shalimar Drive, Sara Drive, Cherokee Road, and similar), the home sits inside the incorporated town. If it is in Lake Lorraine, Poquito Bayou, Port Dixie, or Shalimar Pointe, it sits in unincorporated Okaloosa County with a Shalimar mailing address, which is how buyers, Zillow, Redfin, and the MLS all treat it. Either way, the home gets marketed and priced as part of the Shalimar market. The distinction matters most for picking the right comps, which is exactly why it is worth knowing before a number goes on the home.
What is the average home price in Shalimar, FL right now?
Per Redfin, the median sale price in Shalimar was $525,000 last month, up 9.0% year over year. Zillow shows a typical home value of $384,598. Read the two together as signals, not as a single number, since they measure different things.
How long do homes take to sell in Shalimar?
Per Redfin, homes in Shalimar are selling in about 66 days on average, in a market rated "somewhat competitive." The right price set on day one is the single biggest lever on time to contract.
Do you list every neighborhood that carries the Shalimar name?
Yes. Uber Realty represents sellers across the Town of Shalimar and the surrounding Shalimar-address communities, including Lake Lorraine, Poquito Bayou, Port Dixie, and Shalimar Pointe. Each of those carries its own comp set and its own buyer pool, and pricing strategy starts with knowing which one a home actually sits in.
Will I reach the same buyers as a 5% or 6% listing?
Yes. Uber Realty lists on the same MLS that traditional 5% to 6% listings use. The MLS syndicates to Zillow, Redfin, Realtor.com, and every major buyer-facing site. Buyers cannot see the listing fee. The home looks identical regardless of what the seller is paying their agent.
Does the Eglin Air Force Base buyer pool drive the Shalimar market?
Yes, more directly here than almost anywhere else in the area. The Town of Shalimar sits at Eglin's main gate, and a meaningful share of the buyer pool is relocating on PCS orders with a fixed report date. VA financing runs through that pool, which means appraisals run off the comps. A home priced where the comps support it clears that step. A home priced above it will hear about it from the appraiser, in writing.
Can I sell my Shalimar home if I am out of state or on PCS orders?
Yes. Remote sales are handled regularly, especially for military families on PCS orders from Eglin AFB and Hurlburt Field. Power of attorney closings are common. Document signing happens electronically through DocuSign. The recommended timeline is to list 60 to 90 days before the report date when possible.
What is the difference between Done With You and Done For You?
Done With You is a 1% listing where the seller handles home prep, photography coordination, and some showings. Done For You is a 2% listing that adds professional photography, staging consultation, sign installation, and full showing management. Both include the same MLS exposure, contract negotiation, and closing support.
For a fuller set of seller questions across all three markets, see the Home Seller FAQ.
Service Areas
Uber Realty represents sellers across Okaloosa County. City and subdivision selling guides are available for each area.
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Uber Realty's listing fee is 1%. Buyer's agent compensation is negotiable. Total commission often around 3% depending on the transaction. All commissions are negotiable.
Uber Realty LLC, Florida Brokerage License CQ1038333. Jim Whatley, Florida Broker License BK3174026. Licensed since 2007.
Offices: 303 Hunter Pl NE, Fort Walton Beach, FL 32548 and 1924 Benton Ave, Niceville, FL 32578. (850) 499-2940. jim@uberrealty.com.