Selling a Home in Niceville, Shalimar or Fort Walton Beach?
What Really Matters When You Sell Your Home?
If you asked me that question across the kitchen table, I would not start by talking about me. I would start with your house.
Buyers will compare your home with the other homes they can buy. They will look at the price, condition, location and what they get for their money. My job is to help you see your home the way the market will see it, then help you make good decisions about pricing, marketing, offers and the contract.
You make the decisions. I make sure you have the information you need to make them.
Start With the House
Buyers Buy the Home. They Do Not Buy the Listing Agent.
Your home has to compete with the other homes a buyer can choose.
That means getting the important things right: price, condition, presentation, access and the information buyers need. It also means dealing with problems before they become bigger problems.
The agent matters because someone has to help you make those decisions, market the property, evaluate offers, negotiate the terms and keep the transaction moving toward closing.
That is the job I want you to hire me to do.
How Do You Want Your Home Marketed?
You Have Two Marketing Choices.
I do not think every seller should automatically pay for the same marketing plan.
1% Traditional Marketing
Your home goes into the MLS and is distributed to the major real estate websites and brokerage websites that receive the listing, including Zillow, Realtor.com, Redfin and Homes.com.
I help you with pricing, showings, offers, negotiation and the contract through closing.
A Simple Fee choice is also available with the 1% option.
2% Enhanced Marketing
You get everything in the 1% option, plus 30 days of paid advertising for your home.
The additional campaign can include YouTube, Google Search, Facebook and Instagram, LinkedIn and digital display advertising.
It does not guarantee a better result. It gives us another way to advertise the property beyond traditional real estate marketing.
I would look at the house first. If I thought traditional marketing was enough, I would tell you. If I thought the additional advertising made sense, I would explain why.
You are not hiring me to sell you the more expensive option. You are hiring me to help you make good decisions about selling your house.
What Is My Home Worth?
Start With the Evidence.
Before we choose a listing price, I want to know what buyers can choose instead of your home.
We will look at relevant sales, homes currently for sale, pending sales, condition, location and the features that make your property different. Then we can talk about a price that makes sense for your home and your goals.
I Have an Offer. Now What?
Look at More Than the Price.
The best-looking number on the first page is not always the best deal for you.
We will look at the price, financing, concessions, inspection, appraisal, timing and what the offer means to you after the numbers are put together.
Then we will talk through your choices and you decide what you want to do.
What If My Home Is Not Selling?
Listen to What the Market Is Telling Us.
Once your home is for sale, we start getting information we did not have before.
Are buyers looking at it? Are they coming to see it? What are they choosing instead? Is price, condition, presentation or access getting in the way?
I use Day 15 as a review point, not an automatic price-reduction date. We look at what has happened, what has changed and whether we should do anything differently.
Who Will I Be Working With?
You Work Directly With Me.
I am Jim Whatley, broker and owner of Uber Realty. I established Uber Realty in 2007.
When you list with me, your questions about pricing, offers, negotiation and the transaction come directly to me.
I will tell you what I think and why. If there is more than one reasonable choice, I will explain the tradeoffs. Then you decide what works for you.
Direct Broker Guidance
Jim Whatley
What Is Happening in My Local Market?
Start With the Homes Competing for the Same Buyers as Yours.
Niceville, Shalimar and Fort Walton Beach are not one market. Your home should be compared with the properties that actually compete with it.
Fort Walton Beach
Fort Walton Beach Market Report →
Fort Walton Beach Seller Guide →
Have Another Question?
Start With the Question You Have Today.
Your House. Your Decision.
Want to Talk About Your Home?
Tell me the property address and what you are trying to figure out. We can start there.
Jim Whatley, Broker/Owner • Uber Realty LLC • 850-499-2940 • jim@uberrealty.com
Main licensed/corporate location:
303 Hunter Place NE,
Fort Walton Beach, FL 32548
Niceville branch office:
1924 Benton Ave,
Niceville, FL 32578
Florida Broker License BK3174026 • Florida Brokerage License CQ1038333 • Equal Housing Opportunity.
Real estate broker compensation is negotiable and is not set by law. Uber Realty's listing-side compensation is separate from any seller-authorized buyer-broker compensation and other transaction costs. Exact fees, services, payment terms and cancellation obligations are controlled by the current written agreement.